Getaway:
GO Off the grid

Getaway is a cabin rental company that encourages people to escape the city and unplug for a bit. In order to convince people to enjoy an internet-free vacation, I wanted to show them the real connections they’re missing out on. The strategy here was to take a direct jab at technology. The social advertisements serve as a reminder of the intimate moments we share with company when we aren’t worried about sharing with the rest of the world on our social media profiles.

Role: Art director and copywriter